Ingredients for the perfect video cocktail

How-to promote your brand with how-to videos

There are lots of videos on the internet. But which ones help bring your consumer audience to your website? Which type of video makes your brand sound like the foremost experts in your industry.

‘How-to’ videos are reusable, all-year round, evergreen content that acts as great content to pull new customers and followers towards your brand and website.

Google has said that since January 2015, there are over 100M ‘how-to’ videos have been watched with 1 in 3 millennial’s (an audience of social media users aged 18*24) purchasing a product after watching a ‘how-to’ video.

The Edinburgh Collection, a luxury group of hotels around Edinburgh’s city centre, asked Capture Media to help produce a set of ‘how-to’ videos for five of their most popular cocktails available at Channing’s Bar. We asked Channing’s master barman, Matthew Cunningham to demonstrate how to make the perfect cocktails in the “cocktail masterclass” series, as seen in the video playlist above.

According to Cisco, by 2019 85% of internet traffic will consist of video. Have you got evergreen video content ready like these ‘how-to’ videos? If not contact the video production team at Capture Media on 0131 561 2231, or leave us a quick message so we can call you back.

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