Taking video beyond Youtube

Get more value out of event videos with Instagram videos for business

Beyond-YoutubeWHEN people think video, they tend to think YouTube.

So, if your business already has a YouTube (or Vimeo) channel and is embedding useful, entertaining and informative videos on its website,  then you’ve made a great start.

But don’t stop there. The world of video sharing is always changing and there are plenty of other ways your business could be benefitting. So here’s our simple guide to navigating the many emerging new video tools.

There is absolutely no doubt that digital video is now the ‘Big Thing’ on social media, with the dominant platforms of Facebook and Twitter releasing regular updates to encourage the uploading of more video content to their sites.

In fact, digital video is now generating up to 10 times more engagement than blogging and Facebook combined, with 79% of UK consumers being exposed to video on a weekly basis. The soothsayers of the digital world are also predicting that video will make up 72% of mobile traffic by 2019.

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Instagram is the ideal social media platform for reaching a younger audience looking for a quick fix of “snackable and shareable” videos. While we advise clients to consider using professional video services (like ours!), you don’t need be Spielberg to make an Instagram video. With a decent camera phone and a little pinch of creativity, you can still make an eminently watchable piece. Many major brands have invested in the Instagram format as a fun and entertaining way to reach new and existing customers, as these examples show. Jamie Oliver’s guide to creating a simple salad dressing for kitchen beginners also saw him coin a new catchphrase – “shake it a like a nutter”. Meanwhile Coke earned huge applause for using a dancing bear to teach dance moves to nervous American teenagers worried about how they’d perform on the dancefloor during the prom season. As is always the case at Holyrood PR, we make sure we help clients squeeze every drop of value from the work we carry out on their behalf. So we made sure those seven short Instagram videos were also edited together into a longer clip which was also uploaded to YouTube, meaning Tigerlily got the best of both worlds.

As is always the case at Capture Media, we make sure we help clients squeeze every drop of value from the work we carry out on their behalf. So we made sure those seven short Instagram videos were also edited together into a longer clip which was also uploaded to YouTube, meaning Tigerlily got the best of both worlds.

Let Capture Media make the most out of video for your business

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